Internationalization, Innovation and Sustainability of MNCs in Latin America (BOK)

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As global and regional integration move forward, firms must be innovative and sustainable when setting up operations in new countries and markets. The AIB-LAT book series presents research findings and theoretical developments in international business, with special emphasis on studies focusing on internationalization, innovation and sustainability in Latin America - three increasingly interconnected and important issues for firms around the world. Latin America continues to gather business and academic attention as the region plays a growing role in the global economy. The chapters of this volume will further readers' understanding of how business enterprises from and in Latin America strive to create and implement sustainable and innovative solutions while developing their international operations by presenting research findings from top scholars working in the region.

Produktfakta

Språk Engelsk Engelsk Innbinding Innbundet
Utgitt 2013 Forlag
PALGRAVE MACMILLAN
ISBN 9781137024121 Antall sider 232
Dimensjoner 14,4cm x 22,3cm x 1,9cm Vekt 403 gram
Leverandør Bertram Trading Ltd Andre medvirkende Leonardo Liberman, William Newburry
Emner og form Business innovation, International business, Multinationals

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