Internet, Mail, and Mixed-mode Surveys: The Tailored Design Method (BOK)

Don A. Dillman, Jolene D. Smyth, Leah Melani Christian

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A complete, start-to-finish guide for every researcher to successfully plan and conduct Internet, mail, and telephone surveys, Internet, Mail, and Mixed-Mode Surveys: The Tailored Design Method, Third Edition presents a succinct review of survey research methods, equipping you to increase the validity and reliability, as well as response rates, of your surveys. Now thoroughly updated and revised with information about all aspects of survey research?grounded in the most current research?the new edition provides practical ?how-to? guidelines on optimally using the Internet, mail, and phone channels to your advantage.

Produktfakta

Språk Engelsk Engelsk Innbinding Innbundet
Utgitt 2008 Forfatter Don A. Dillman, Jolene D. Smyth, Leah Melani Christian
Forlag
Wiley
ISBN 9780471698685
Antall sider 512 Dimensjoner 15,7cm x 24,1cm x 3,9cm
Vekt 852 gram Leverandør Bertram Trading Ltd
Emner og form Research methods: general