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In this fifth edition of his field-defining text, David Silverman, a true guru of qualitative research, walks the reader through the basics of gathering and analyzing qualitative data. The book offers beginners unrivalled hands-on guidance to help them get the best out of a research methods course or research project. New to the fifth edition: * A streamlined structure to aid navigation and guide readers smoothly through the research process. * A new chapter on generalizing from case-study research which addresses the perennial issue of 'how many cases do you need?' * New material on doing qualitative research online and the ethics of internet research. * Additional sections covering organizational documents and documents of everyday life, including blogs and diaries. * Many more recent case study examples drawn from a broad range of disciplines including business, education, social work and geography as well as health studies. * A new and improved companion website, full of additional resources for students and lecturers. This is the perfect companion for all those new to qualitative research.