Intrapreneuring in Action: A Handbook for Business Innovatio (BOK)

Gifford Pinchot

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Based on the combined experience of the authors in helping to develop and launch over 400 new products and new businesses, this volume shows organizational leaders how to make good use of their peoples intrapreneural energy. How? By helping them direct that energy toward what is most important and allowing them to use it with considerable freedom. Here intrapreneurs and leaders can learn how to combine direction, teamwork, accountability, and autonomy in a practical way that consistently gets outstanding results. The ability to innovate rapidly and cost effectively is the primary source of lasting competitive advantage in the 21st century. Without energetic innovation, standards grow obsolete and for this reason, companies have no choice but to innovate well.


Språk Engelsk Engelsk Innbinding Heftet
Utgitt 1999 Forfatter Gifford Pinchot
ISBN 9781576750612
Antall sider 170 Dimensjoner 15,2cm x 22,8cm x 1,3cm
Vekt 274 gram Leverandør Bertram Trading Ltd