Introduction to Revenue Management for the Hospitality Indus (BOK)

Kimberly Tranter

699,00 69900
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For courses in Introduction to Revenue Management. The first of its kind, this book was written to address the emerging course in Hospitality focused on revenue management. Based on the authors' years of industry experience, this book includes a model for understanding the revenue management process and reveals four basic building blocks to revenue management success. With chapters dedicated to consumer behavior, economic principles, and strategic management, it outlines key processes and stages of revenue management planning. Four unique application chapters tailor concepts to specific segments of the industry and professional profiles help students learn about possibilities within the field.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2013 Forfatter Kimberly Tranter
Forlag
Pearson Higher Education
ISBN 9781292027159
Antall sider 288 Dimensjoner 21,3cm x 27,9cm x 1,3cm
Vekt 600 gram Leverandør Bertram Trading Ltd