Involving Customers in New Service Development (BOK)

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This book deals with how companies can involve customers or users in order to learn with them in the field of service-based business development. It presents a variety of customer-involvement approaches, methods for learning with customers, and the results of case studies conducted in both service and manufacturing companies focusing on value-creation through services. Based on research carried out by several research groups around the world, as well as on illustrative cases, the book creates new actionable knowledge regarding customer-involvement which will be useful for both practitioners and scholars. The benefits for readers include: an understanding of the business potential of learning with customers and other users; an overview of the fields of new service development and customer-involvement with regard to concepts, theoretical frameworks, and models, in addition to strategies and techniques for involving users in fruitful ways during the innovation process; an illustration of the cases based on the results of empirical studies; and managerial implications and guidelines regarding how to manage customer-involvement during the different phases of the new service and business development process.

Produktfakta

Språk Engelsk Engelsk Utgitt 2006
Forlag
World Scientific Publishing UK
ISBN 9781860946691
Antall sider 332 Dimensjoner 16,2cm x 22,8cm x 2,2cm
Vekt 617 gram Leverandør Bertram Trading Ltd
Andre medvirkende Anders Gustafsson, Bo Edvardsson, Per Kristensson Emner og form Customer services

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