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Japanese companies operating internationally resemble Western multinationals only superficially. They are 'reluctant' because outward economic dependency compels them to venture overseas - into environments where they cannot enjoy the same high degree of control and support that they do in Japan. There is no generally accepted view of Japanese management among writers in Europe and America and yet effective management has been a major factor in the advance of Japanese companies. The different approaches to Japanese management and its basic concepts are discussed here, together with the problems of multinationalization. First published in 1983, this title is part of the Bloomsbury Academic Collections series.