Jazz Sells: Music, Marketing, and Meaning (BOK)

Mark Laver

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Jazz Sells: Music, Marketing, and Meaning examines the issues of jazz, consumption, and capitalism through advertising. On television, on the Internet, in radio, and in print, advertising is a critically important medium for the mass dissemination of music and musical meaning. This book is a study of the use of the jazz genre as a musical signifier in promotional efforts, exploring how the relationship between brand, jazz music, and jazz discourses come together to create meaning for the product and the consumer. At the same time, it examines how jazz offers an invaluable lens through which to examine the complex and often contradictory culture of consumption upon which capitalism is predicated.


Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2015 Forfatter Mark Laver
Taylor & Francis
ISBN 9781138018761
Antall sider 272 Dimensjoner 15,9cm x 23cm x 1,5cm
Vekt 390 gram Leverandør Bertram Trading Ltd