Key Concepts in E-commerce (BOK)

Alan Charlesworth

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E-Commerce is making an ever-bigger impact on the way businesses operate. "Key Concepts in e-Commerce" offers readers an introduction to the many words, terms and phrases that abound in this fast developing and increasingly popular discipline. Presented from a business and marketing perspective, the book contains over 600 entries arranged alphabetically for ease of use, and is fully cross-referenced.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2007 Forfatter Alan Charlesworth
Forlag
PALGRAVE MACMILLAN
ISBN 9780230516717
Antall sider 328 Dimensjoner 13,9cm x 21,7cm x 1,8cm
Vekt 410 gram Leverandør Bertram Trading Ltd
Emner og form E-commerce: business aspects