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This work offers an accessible and cross-referenced description of the key concepts in public relations. Features include: key concepts arranged alphabetically for ease of access and understanding; cross referencing of key concepts for clarity; terms and concepts are supported by references to further reading and websites; and, selected concepts and models are illustrated with diagrams to simplify ideas. An indepth glossary, this accessible book successfully introduces students to the key concepts, themes and principles of Public Relations. Terms are organized alphabetically and are fully cross-referenced for use of ease. Suggestions for further reading help to consolidate knowledge and aids and understanding.