Lesikar's Business Communication: Connecting in a Digital Wo (BOK)

Kathryn Rentz

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This 13th edition of Lesikar's Business Communication: Connecting in a Digital World, by Kathryn Rentz, and Paula Lentz brings the contemporary perspective of two expert teachers to Ray Lesikar's classic textbook. Taking a unique problem-solving approach, it integrates current technologies and trends throughout, while maintaining an emphasis on the fundamentals: careful analysis of the communication problem, development of an audience-focused solution, and clear, correct use of language and visuals. Combined with abundant realistic examples, exercises, and cases, this approach makes Lesikar one of the most pedagogically effective books in the field.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2013 Forfatter Kathryn Rentz
Forlag
MCGRAW-HILL Higher Education
ISBN 9781259060809
Antall sider 704 Dimensjoner 22cm x 28,3cm x 3,1cm
Vekt 1752 gram Leverandør Bertram Trading Ltd