Leveraging Brands in Sport Business (BOK)

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This edited text compiles advanced material relating to strategy and marketing in the field of sports business. Featuring contributions from experts across the sports business field, the book approaches strategy from the standpoint of managing and marketing a brand. With integrated current-day examples highlighting practices and issues, as well as 'real-world' applied video cases, this book is ideal for marketing students and sports business practitioners looking to gain strategic insights into the industry.


Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2013 Forfatter
Taylor & Francis
ISBN 9780415534857
Antall sider 262 Dimensjoner 17,8cm x 25,2cm x 1,6cm
Vekt 498 gram Leverandør Bertram Trading Ltd
Andre medvirkende Jeffrey L. Stinson, Mark P. Pritchard