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The online-dating industry now serves millions and millions of singles worldwide. Once considered the realm of the lonely and desperate, this phenomenon has been embraced by every demographic. Dan Slater tells the remarkable story of how online dating is spurring on a new kind of sexual revolution. Thanks to the efficiency of the Internet, compatible mates are no longer a scarce commodity. Efficiency and control are altering our perception of what's possible in our personal lives and reconditioning our feelings about stability and commitment. Blending history, psychology and interviews with site creators and users, Slater takes readers behind the scenes of a fascinating business. Dating sites like Match and Plenty of Fish capitalise on our quest for love. But how do their creators' ideas about profits, morality and the nature of desire shape the virtual worlds they've created for us and the relationships we engage in offline?