Luxury Brands in Emerging Markets (BOK)

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The rewards of success in emerging markets are potentially huge, and as luxury companies continue to expand their global reach, they will need to continually assess if their current strategy is delivering competitive advantage. Luxury Brands in Emerging Markets is an invaluable repository of knowledge that brings clarity to key issues and trends for practitioners, academics and students of luxury brands. It sets out to decode the luxury markets in the primary emerging markets (BRICs) and provide a rich resume of the key factors that influence the effectiveness of luxury brand strategies. Emerging markets are incessantly evolving and the continuous need for new market intelligence will be critical in addressing complex issues and delivering business success. It is these new insights at the very frontiers of new knowledge and practice that will provoke dialogue and debate in the boardroom, as well as in classrooms that are preparing future luxury company executives.

Produktfakta

Språk Engelsk Engelsk Innbinding Innbundet
Utgitt 2014 Forlag
PALGRAVE MACMILLAN
ISBN 9781137330529 Antall sider 240
Dimensjoner 14,2cm x 22,4cm x 1,7cm Vekt 402 gram
Leverandør Bertram Trading Ltd Andre medvirkende Douglas Bryson, Glyn Atwal
Emner og form Management & management techniques, Business innovation, International business, Consumerism