Luxury China (BOK)

Michel Chevalier

349,00 34900
Sendes vanligvis innen 5-15 dager
A guide to reaching and profiting from China's expanding luxury consumer class China's growing consumer base and expanding economy means more disposable income for more Chinese citizens. The Chinese market for luxury goods is expected to expand from $2 billion this year to nearly $12 billion by 2015. Today's biggest global luxury goods retailers expect China to make up a large and ever growing portion of their customers, and those businesses are responding with new stores and investments in China. Luxury China gives readers-particularly professionals in advertising, marketing, and the luxury brands industry-a deep look into the future of the Chinese luxury goods market and shows them how to tap into China's tremendous market potential.

Produktfakta

Språk Engelsk Engelsk Innbinding Innbundet
Utgitt 2009 Forfatter Michel Chevalier
Forlag
Wiley-Blackwell
ISBN 9780470823415
Antall sider 272 Dimensjoner 16,5cm x 23,6cm x 3,4cm
Vekt 581 gram Leverandør Bertram Trading Ltd
Andre medvirkende Sidney Toledano

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