Made With: The Emerging Alternatives to Western Brands: Pt. 1: From Istanbul to Indonesia (BOK)

John Grant

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The new Muslim world - the so-called "Interland" of this book and consisting of Muslim majority countries - accounts for most of the fastest emerging ("next 11") economies. The title of this book ("Made With") reflects a distinctive approach to business and brand creation found in this new frontier - one which combines humanity, meaning, soul and "the crowd". Marketing expert John Grant explores the ideas and thinking emerging from the new Muslim world, and interviews first-hand the leading creatives, entrepreneurs and marketers driving these extraordinary developments. The book is rich with fascinating stories, examples and insights into the success factors for marketing and branding in the vibrant and significant new Muslim world - and what the West can learn from that and apply to its own markets.


Språk Engelsk Engelsk Innbinding Innbundet
Utgitt 2013 Forfatter John Grant
LID Publishing
ISBN 9781907794438
Antall sider 328 Dimensjoner 15,6cm x 23,4cm x 2,3cm
Vekt 340 gram Leverandør Bertram Trading Ltd
Emner og form Sales & marketing