Making of Tesco: A Story of British Shopping (BOK)

Sarah Ryle

189,00 18900
Sendes vanligvis innen 5-15 dager
From one man's Hackney market stall to a company serving fifty million customers in thirteen countries every week, this is the extraordinary story of one of Britain's most remarkable companies. Related by those who themselves featured in it - Tesco's own employees - it presents a fascinating social history as well as an epic business venture. Drawn from hundreds of hours of interviews with Tesco staff, collected by National Life Stories at the British Library, these personal accounts from across the ranks and decades are frank, insightful, sometimes funny and, above all, very human. How, then, did Tesco grow from Jack Cohen's barrow in Hackney to the hypermarkets in Hungary and Thailand and a home-delivery service serving customers from Cheshire to the Czech Republic? Why and how did Tesco survive and (mostly) thrive where other British companies stalled? And what impact has Tesco's success had on its employees and consumers? Here is Tesco's authentic story, carefully researched and engagingly written by Sarah Ryle, told for the first time by the people at the very heart of the business.

Produktfakta

Språk Engelsk Engelsk Innbinding Innbundet
Utgitt 2013 Forfatter Sarah Ryle
Forlag
Bantam Press
ISBN 9780593070444
Antall sider 384 Dimensjoner 16,1cm x 24cm x 3,3cm
Vekt 653 gram Leverandør Bertram Trading Ltd
Emner og form History