Making Social Technologies Work (BOK)

Ronan Gruenbaum

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Embracing social media in organizations is not simply about creating a corporate page on Facebook or the CEO starting a blog. It is about understanding all the opportunities in your company where social media activities could be applied to improve your business, both internally and externally; from HR and communications, to customer relations, sales, marketing and operations.
This comprehensive and practical book looks at the best and worst practices, and using anecdotes, case studies and examples shows how to implement the most effective social media strategies in your business. Based on new research and a survey of practitioners and organizations, the author provides a simple framework showing the essential factors needed to successfully implement social media in the workplace. From how and where to encourage employees to be involved in social media, to managing and protecting your brand in the digital world, Gruenbaum also examines security and reputation issues and provides solid advice and tools for managers on the pitfalls to be avoided.

Produktfakta

Språk Engelsk Engelsk Innbinding Innbundet
Utgitt 2015 Forfatter Ronan Gruenbaum
Forlag
Nature Pub Group/Palgrave Macm
ISBN 9781137024817
Antall sider 192 Dimensjoner 13cm x 19,9cm x 1,7cm
Vekt 348 gram Leverandør Bertram Trading Ltd