Management of International Tourism (BOK)

Stephen F. Witt, Michael Z. Brooke, Peter J. Buckley

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International tourism is one of today's major growth industries necessitating increasingly more sophisticated management techniques. In the light of this expansion and growing significant economic importance, this book provides a comprehensive overview of international tourism, placing particular emphasis on the management of tourism. The subject coverage of the book is wide-ranging: the authors examine the following issues: the impact of environmental issues on tourism management tourism demand and forecasting the key methods of operation of companies within the industry the functional areas of marketing, finance, organization and staffing research and innovation corporate strategy. The book will be of value and interest to both students and academics, as well as managers in the fields of tourism, travel, hospitality and consultancy.

Produktfakta

Språk Engelsk Engelsk Innbinding Innbundet
Utgitt 2012 Forfatter Michael Z. Brooke, Peter J. Buckley, Stephen F. Witt
Forlag
Taylor & Francis
ISBN 9780415812689
Antall sider 224 Dimensjoner 17,4cm x 24,6cm x 2,4cm
Vekt 635 gram Leverandør Bertram Trading Ltd
Emner og form Tourism industry

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