Management (BOK)

Morgen Witzel

279,00 27900
Sendes vanligvis innen 5-15 dager
Management: The Basics provides an easy, jargon-free introduction to the fundamental principles and practices of modern management. Using examples ranging from people management at Cadbury and the Enron crisis to the marketing of fried chicken in China, it explains key aspects of management, including: * planning effective business strategy to meet goals * how successful marketing works * how organizations are structured and function * how to understand corporate finance * what affects how people work and effective human resources management * the importance of knowledge and culture. This informative and accessible guide is ideal for anyone who wants to understand what management is and how it works.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2004 Forfatter Morgen Witzel
Forlag
Taylor & Francis
ISBN 9780415320184
Antall sider 224 Dimensjoner 13,2cm x 20cm x 1,9cm
Vekt 237 gram Leverandør Bertram Trading Ltd