Managing Business in a Multi-channel World (BOK)

Timo Saarinen

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Managing Business in a Multi-Channel World: Success Factors for E-Business addresses the concerns of existing companies who wish to succeed in the new multi-channel environment as it develops and becomes commonplace. Readers will obtain academically rigorous yet manager-accessible insight into recent studies on multi-channel e-business in three focus areas: consumers, markets and strategy of e-business and the impending future of the multi-channel environment. While many e-business books provide anecdotal descriptions of what went wrong, few provide structure or insights into how best to utilize the internet as a business channel. Forward-thinking organizations can use this book to build considerable competitive advantage from the examples of first-movers and new business models.


Språk Engelsk Engelsk Innbinding Innbundet
Utgitt 2005 Forfatter Timo Saarinen
ISBN 9781591406297
Antall sider 370 Dimensjoner 18,5cm x 26,3cm x 2,4cm
Vekt 896 gram Leverandør Bertram Trading Ltd
Andre medvirkende Anne Tseng, Markku Tinnila, Timo Saarinen