Managing Electronic Media: Making, Marketing, and Moving Digital Content (BOK)

Joan Van Tassel, Lisa Poe-Howfield

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Managing Electronic Media recognizes the changes in technology in the global marketplace and the impact these innovations have on media organizations and their integral business practices. It goes beyond the typical media management book by covering media enterprises as large scale businesses that must operate in a converged environment, rather than in separate silos of activity. Managing Electronic Media lays the groundwork for understanding and participating in digital content creation, marketing, and distribution. It provides the concepts and vocabulary that managers use to meet the challenges of today's market and to position their organizations to succeed in a relentlessly dynamic 24/7 business environment. Day in the Life sections highlight the daily activities of top media executives, providing insight into the excitement, the fun, and the challenges, of careers in today's media industries. Case studies utilize exercises to promote further understanding of real-world situations.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2010 Forfatter Joan Van Tassel, Lisa Poe-Howfield
Forlag
Elsevier Science & Technology
ISBN 9780240810201
Antall sider 432 Dimensjoner 19cm x 23,4cm x 2,5cm
Vekt 1020 gram Leverandør Bertram Trading Ltd
Emner og form Graphical & digital media applications, Media, information & communication industries