Managing Global Innovation (BOK)

Yves L. Doz, Keeley Wilson

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The key to bridging your global innovation gap
In today's global economy, it would be short-sighted to rely solely on local resources for new-product innovations. Instead, knowledge and activity critical to innovation most likely lie outside your company's home territories--sometimes "far" outside. And this distance makes it harder than ever to obtain and integrate these resources, eating away at your competitive edge.
How to tackle this challenge? In "Managing Global Innovation," INSEAD's Yves L. Doz and Keeley Wilson show you how to build and leverage a global innovation network. Drawing on extensive research and real-life company examples, they walk you through a set of practical frameworks for acquiring and integrating innovation-critical knowledge from multiple sources. You'll learn to optimize your innovation footprint, improve communication and receptivity, and enhance collaboration in order to succeed on a global scale.
Based on in-depth research within more than three dozen corporations--including Citibank, Essilor, GE, GlaxoSmithKline, HP Labs, HP Singapore, Nokia, Novartis, Shiseido, Siemens, Snecma, Synopsys, and Xerox--this book bridges theory and practice.
"Managing Global Innovation" gives you the tools to harness critical expertise from around the globe--and channel it into your innovation programs.

Produktfakta

Språk Engelsk Engelsk Innbinding Innbundet
Utgitt 2012 Forfatter Keeley Wilson, Yves L. Doz
Forlag
Harvard Business School Publis
ISBN 9781422125892
Antall sider 249 Dimensjoner 16,3cm x 23,6cm x 2,8cm
Vekt 476 gram Leverandør Bertram Trading Ltd
Emner og form Business strategy, Business innovation