Managing Innovation, Design and Creativity (BOK)

Bettina Von Stamm

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Innovation is the major driving force in organisations today. With the rise of truly global markets and the intensifying competition for customers, employees and other critical resources, the ability to continuously develop successful innovative products, services, processes and strategies is essential. While creativity is the starting point for any kind of innovation, design is the process through which a creative idea or concept is translated into reality. Managing Innovation, Design and Creativity, 2nd Edition brings these three strands together in a discussion built around a collection of up-to-date case studies.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2008 Forfatter Bettina Von Stamm
Forlag
Wiley
ISBN 9780470510667
Antall sider 592 Dimensjoner 19cm x 23,6cm x 3,2cm
Vekt 1100 gram Leverandør Bertram Trading Ltd

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