Managing Media Companies (BOK)

Annet Aris

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The authors of this book have made an in depth study of the strategies and management practices of leading media companies and have identified the core competences media companies need to have to win in the new world. The book is strongly focused on applicability and combines long standing best practice principles with innovative approaches for staying ahead. It systematically discusses competences needed in each of the key functional areas in the media companies drawing on examples from all main media sectors.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2009 Forfatter Annet Aris
Forlag
Wiley
ISBN 9780470713952
Antall sider 400 Dimensjoner 19cm x 23,4cm x 2,1cm
Vekt 752 gram Leverandør Bertram Trading Ltd