Managing the Global Firm (BOK)

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This volume assesses the situation for multinationals at the beginning of the 1990s, bringing together contributions from academics recognized as world leaders in the field and from practitioners with wide experience in international management. Drawing on perspectives from Europe, the USA and Japan, the contributors outline the shape of the global firm of the future. They focus squarely on the development of the corporation as a whole, rather than on the narrow management of individual foreign subsidiaries, and they also explore the specific implications for areas such as strategic planning systems, financial management, information systems and R & D management.

Produktfakta

Språk Engelsk Engelsk Innbinding Innbundet
Utgitt 2012 Forlag
Taylor & Francis
ISBN 9780415639187 Antall sider 384
Dimensjoner 15,6cm x 23,4cm x 3,7cm Vekt 585 gram
Leverandør Bertram Trading Ltd Andre medvirkende Christopher A. Bartlett, Gunnar Hedlund, Yves L. Doz
Emner og form International business