Market-Based Management (BOK)

Roger Best

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For courses in marketing management or marketing strategy. A focus on how marketing performance, profitability, and strategies affect profit. Measuring performance and profitability in marketing is becoming more and more important in the business world. Best focuses on marketing performance, and profitability, and the role marketing strategies play in building the profits of a business. This edition further builds on the metrics and analytics focus, while incorporating the rise of technology in marketing.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2013 Forfatter Roger Best
Forlag
Pearson Education Limited
ISBN 9781292020396
Antall sider 512 Dimensjoner 21,5cm x 27cm x 2cm
Vekt 948 gram Leverandør Bertram Trading Ltd
Emner og form Sales & marketing, Sales & marketing management

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