Marketing: A Complete Guide (BOK)

Martin Christopher, Malcolm McDonald

599,00 59900
Sendes vanligvis innen 5-15 dager
Assuming no prior marketing knowledge, this volume provides a concise yet comprehensive view of marketing within the context of business and society for anyone seeking a general introduction to the topic. Drawing on their substantial teaching and research experience, Martin Christopher and Malcolm McDonald focus on the important and useful aspects of each topic to provide practical and authoritative insights into significant marketing issues.Written in a pragmatic and stimulating style, the text enables readers to grasp the basics of a wide range of marketing topics including business to business marketing, key account management, logistics and marketing planning. A strategic marketing perspective, with an emphasis on value and the management of marketing relationships, is combined with thorough analyses of the marketing mix elements.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2003 Forfatter Malcolm McDonald, Martin Christopher
Forlag
PALGRAVE MACMILLAN
ISBN 9780333994375
Antall sider 584 Dimensjoner 15,7cm x 23,3cm x 3cm
Vekt 830 gram Leverandør Bertram Trading Ltd
Emner og form Sales & marketing