Marketing Across Cultures (BOK)

Fons Trompenaars, Peter Woolliams

149,00 14900
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The marketing process is beset by dilemmas and Marketing Across Cultures is a cornerstone book in the Culture for Business series. Trompenaars and Woolliams show how we can understand different markets and customer needs in a wide range of cultural contexts.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2004 Forfatter Fons Trompenaars, Peter Woolliams
Forlag
CAPSTONE
ISBN 9781841124711
Antall sider 354 Dimensjoner 16cm x 23,4cm x 2,1cm
Vekt 578 gram Leverandør Bertram Trading Ltd
Emner og form Sales & marketing, Ethnic minorities & multicultural studies