Marketing: An Introduction (BOK)

Gary Armstrong

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Marketing: An Introduction is your clear, comprehensive and concise guide to the key ideas in marketing, focusing on how to deliver improved customer value in order to achieve marketing success. The second European edition of this classic text has been updated with the latest ideas in marketing and with numerous new European marketing examples and case studies. The authors prompt students to discover the concepts of marketing and translate them into real commercial practice for themselves.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2012 Forfatter Gary Armstrong
Forlag
Pearson FT Prentice Hall
ISBN 9780273762607
Antall sider 640 Dimensjoner 19,5cm x 26,3cm x 2,7cm
Vekt 1157 gram Leverandør Bertram Trading Ltd