Marketing and Consumption in Japan (BOK)

Kazuo Usui

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This book explores the development in Japan throughout the twentieth century of marketing and consumerism. It shows how Japan had a long established indigenous traditional approach to marketing, separate from Western approaches to marketing, and discusses how the Japanese approach to marketing was applied in the form of new marketing activities, which, responding to changing patterns of consumption, contributed considerably to Japan's economic success. The book concludes with a discussion of how Japanese approach to marketing is likely to develop at a time when globalisation and international marketing are having an increasing impact in Japan.

Produktfakta

Språk Engelsk Engelsk Innbinding Innbundet
Utgitt 2008 Forfatter Kazuo Usui
Forlag
Taylor & Francis
ISBN 9780415323130
Antall sider 276 Dimensjoner 15,6cm x 23,4cm x 2,8cm
Vekt 560 gram Leverandør Bertram Trading Ltd
Emner og form Sales & marketing management, Regional studies