Marketing and Managing Tourism Destinations (BOK)

Alastair Morrison

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Marketing and Managing Tourism Destinations is a comprehensive and integrated textbook which uniquely considers both destination marketing and management in one volume. It focuses on how destination marketing is planned, implemented and evaluated as well as the management and operations of destination marketing and management organizations, how they conduct business, major opportunities, challenges and issues they face to compete for the global leisure and business travel markets. This textbook provides students with: * A solid introduction to destination marketing strategy and planning, to organization and support planning and then to operations, implementation and evaluation, as well as major issues, challenges and expected new directions for destination marketing, management and Destination Management Organizations (DMOs). * A unique systematic model to manage and market destinations. * Core concepts are supported with well integrated international case studies to show the practical realities of marketing and managing destinations as well as the need to take a flexible and adaptive approach to managing different destinations around the world. * To encourage reflection on main themes addressed and spur critical thinking, discussion questions and links to further reading are included in each chapter. This accessible yet rigorous text provides students with an in-depth overview of all the factors and issues which are important to consider to make a destination successful.


Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2013 Forfatter Alastair Morrison
Taylor & Francis
ISBN 9780415672504
Antall sider 632 Dimensjoner 17,5cm x 24,7cm x 3,3cm
Vekt 1144 gram Leverandør Bertram Trading Ltd