Marketing and the Common Good: Essays from Notre Dame on Societal Impact (BOK)

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Marketing is among the most powerful cultural forces at work in the contemporary world, affecting not merely consumer behaviour, but almost every aspect of human behaviour. While the potential for marketing both to promote and threaten societal well-being has been a perennial focus of inquiry, the current global intellectual and political climate has lent this topic extra gravitas. Through original research and scholarship from the influential Mendoza School of Business, this book looks at marketing's ramifications far beyond simple economic exchange. It addresses four major topic areas: societal aspects of marketing and consumption; the social and ethical thought; sustainability; and public policy issues, in order to explore the wider relationship of marketing within the ethical and moral economy and its implications for the common good. By bringing together the wide-ranging and interdisciplinary contributions, it provides a uniquely comprehensive and challenging exploration of some of the most pressing themes for business and society today.

Produktfakta

Språk Engelsk Engelsk Innbinding Innbundet
Utgitt 2013 Forlag
Taylor & Francis
ISBN 9780415828826 Antall sider 352
Dimensjoner 15,6cm x 23,4cm x 2,8cm Vekt 652 gram
Leverandør Bertram Trading Ltd Andre medvirkende John F. Sherry, Patrick E. Murphy
Emner og form Sales & marketing, Sociology