Marketing Briefs: A Revision and Study Guide (BOK)

Sally Dibb, Lyndon Simkin

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This revised and updated second edition of Marketing Briefs: a revision study guide gives every marketing student the most comprehensive collection of definitive overviews of every key concept in the subject. The text itself is organized into short structured chapters, the Briefs, each including: * Core definitions * A bulleted key point overview * Thorough yet concise explanation of the concept and primary issues * Illustrative examples * A selection of examination style case, essay and applied questions Together these offer a rounded, concise and topical appreciation of each theme within a clear and accessible framework, designed to aid revision. Also included are revision tips and 'golden rules' for tackling examinations, specimen examination papers with answer schemes, and a full glossary of key marketing terms.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2004 Forfatter Lyndon Simkin, Sally Dibb
Forlag
ROUTLEDGE
ISBN 9780750662000
Antall sider 382 Dimensjoner 18,9cm x 24,6cm x 1,9cm
Vekt 736 gram Leverandør Bertram Trading Ltd
Emner og form Sales & marketing