Marketing by the Numbers: How to Measure and Improve the ROI of Any Campaign (BOK)

Leland Harden, Bob Heyman

289,00 28900
Sendes vanligvis innen 5-15 dager
With marketing budgets stretched tight, it's harder than ever to justify expenditures, and ensure that marketing dollars are spent in ways that get results. Market ing by the Numbers shows readers how to implement, evaluate, and utilize key analytics to maximize marketing ROI. Explaining best practices and the most useful dashboards and tools, the book equips readers with proven methods to: Predict, monitor, and measure the success of campaigns based in both traditional and Internet media Align business and marketing goals Concentrate on the right metrics rather than drowning in a sea of data Turn data into actionable recommendations Providing case studies, techniques, and checklists, the book pays special attention to the new generation of web tools, and reveals how any business can effectively use the data available to them; and take advantage of every marketing opportunity.


Språk Engelsk Engelsk Innbinding Innbundet
Utgitt 2010 Forfatter Bob Heyman, Leland Harden
ISBN 9780814416204
Antall sider 256 Dimensjoner 16cm x 23,8cm x 2,9cm
Vekt 509 gram Leverandør Bertram Trading Ltd
Emner og form Sales & marketing