Marketing Channel Strategy (BOK)

Anne Coughlan

1 199,00 1 19900
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For advanced undergraduate and/or graduate-level courses in Distribution Channels, Marketing Channels or Marketing Systems. Marketing Channels shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference. This program will provide a better teaching and learning experience-for you and your students. Here's how: * Bring Concepts to Life with a Global Perspective: Varied topics are covered, bringing in findings, practice, and viewpoints from multiple disciplines. *Teach Marketing Channels in a More Flexible Manner: Chapters are organized in a modular format, may be read in any order, and re-organized. *Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2014 Forfatter Anne Coughlan
Forlag
Pearson Higher Education
ISBN 9781292060460
Antall sider 496 Dimensjoner 17,8cm x 23,2cm x 4cm
Vekt 957 gram Leverandør Bertram Trading Ltd