Marketing Channels (BOK)

Bert Rosenbloom

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"Marketing Channels: A Management View, 8/e, International Edition" a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new edition reflects global, socio-cultural, environmental, and technological changes that have taken place within the industry.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2011 Forfatter Bert Rosenbloom
Forlag
Cengage Learning, Inc
ISBN 9780538477604
Antall sider 650 Dimensjoner 21cm x 25,5cm x 2,6cm
Vekt 1222 gram Leverandør Bertram Trading Ltd