Marketing Communications (BOK)

Chris Fill

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In addition to an extensive theoretical foundation, the sixth edition of Marketing Communications provides readers with a strongly applied perspective of this rapidly changing and fascinating discipline. Using case studies and examples of brands from around the world, plus invaluable support from the Institute of Practitioners in Advertising, this book provides a unique blend of the theory and practice of brand communications. Chris Fill's book continues to be the definitive text for undergraduate and postgraduate students in marketing, business studies and other marketing-related programmes. It is also recognised as an invaluable complement for professional students, including those studying with the Chartered Institute of Marketing.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2013 Forfatter Chris Fill
Forlag
Pearson Education - Business
ISBN 9780273770541
Antall sider 864 Dimensjoner 19,5cm x 26,1cm x 3,1cm
Vekt 1574 gram Leverandør Bertram Trading Ltd