Marketing Cultural and Heritage Tourism: A World of Opportunity (BOK)

Rosemary Rice McCormick

449,00 44900
Sendes vanligvis innen 5-15 dager
Innovative tourism industry leader Rosemary Rice McCormick guides the reader through the basics of marketing and tourism know-how for museum store managers and other museum and heritage marketing professionals. Packed with valuable ideas and case studies, you will learn how to build your business in the fast-growing, global tourism market, increase museum visitation and museum store sales, leverage business partnerships and tap into that "drive market" that comprises 85% of US travellers. This valuable resource is a must for all those in the business of connecting people with the cultural wealth of our museums and parks. The book received a 2011 SASI-ONE Gold Award from the Shop America Alliance.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2014 Forfatter Rosemary Rice McCormick
Forlag
Turpin DEDS Orphans
ISBN 9781611328776
Antall sider 180 Dimensjoner 15,2cm x 22,9cm x 1cm
Vekt 272 gram Leverandør Bertram Trading Ltd
Emner og form Management & management techniques, Retail sector, Museology & heritage studies