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Innovative tourism industry leader Rosemary Rice McCormick guides the reader through the basics of marketing and tourism know-how for museum store managers and other museum and heritage marketing professionals. Packed with valuable ideas and case studies, you will learn how to build your business in the fast-growing, global tourism market, increase museum visitation and museum store sales, leverage business partnerships and tap into that "drive market" that comprises 85% of US travellers. This valuable resource is a must for all those in the business of connecting people with the cultural wealth of our museums and parks. The book received a 2011 SASI-ONE Gold Award from the Shop America Alliance.
|Utgitt||2014||Forfatter||Rosemary Rice McCormick|
Turpin DEDS Orphans
|Antall sider||180||Dimensjoner||15,2cm x 22,9cm x 1cm|
|Vekt||272 gram||Leverandør||Bertram Trading Ltd|
|Emner og form||Management & management techniques, Retail sector, Museology & heritage studies|