Marketing Essentials (BOK)

Sally Dibb

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"Marketing Essentials 2e" explains the nature of marketing and the importance of understanding the complexities of the market place in a concise manner. This comprehensive text is easy to read, reflects accurately the current thinking in the world of marketing and is informative, interesting and topical. "Marketing Essentials" follows a logical structure enabling students to clearly see how effective marketing requires an analysis of the market place, the recommendation of a marketing strategy and the implementation of the desired strategy. "Marketing Essentials" is ideal for use on introductory marketing modules at both undergraduate and MBA level. The strategic content of the text makes it suitable for use on strategic marketing, marketing analysis and marketing management courses.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2013 Forfatter Sally Dibb
Forlag
Cengage Learning, Inc
ISBN 9781408075920
Antall sider 512 Dimensjoner 19,8cm x 26cm x 2,2cm
Vekt 1028 gram Leverandør Bertram Trading Ltd