Marketing Excellence 2: Award-winning Companies Reveal the Secret of Their Success (BOK)
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Sourced from the past four year of The Marketing Society Awards for Excellence, the 34 case studies presented in Marketing Excellence 2 represent the 'best of the best' marketing thinking from some of the world's leading brands; and although they encompass examples of different marketing techniques in action, all are consistent in one thing: all showcase great strategic thinking, inspiring creativity and faultless execution. To add further value to the product, The Marketing Society has sourced additional insight and comment by a selection of high profile marketers to introduce each of the eleven Chapters and draw out key lessons from each of the case studies. Marketing Excellence 2 - an invaluable manual for any business practitioner.