Marketing Excellence 2: Award-winning Companies Reveal the Secret of Their Success (BOK)

Hugh Burkitt

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Sourced from the past four year of The Marketing Society Awards for Excellence, the 34 case studies presented in Marketing Excellence 2 represent the 'best of the best' marketing thinking from some of the world's leading brands; and although they encompass examples of different marketing techniques in action, all are consistent in one thing: all showcase great strategic thinking, inspiring creativity and faultless execution. To add further value to the product, The Marketing Society has sourced additional insight and comment by a selection of high profile marketers to introduce each of the eleven Chapters and draw out key lessons from each of the case studies. Marketing Excellence 2 - an invaluable manual for any business practitioner.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2010 Forfatter Hugh Burkitt
Forlag
The Marketing Society
ISBN 9780956395917
Antall sider 252 Leverandør Bertram Trading Ltd
Emner og form Sales & marketing, Business strategy