Marketing for Hospitality and Tourism (BOK)

Philip Kotler

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For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 6e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the most frequent adoption for the course. Developed with extensive student and professor reviews, this edition includes new coverage of social media, discussion of current industry trends, and hands-on application assignments.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2013 Forfatter Philip Kotler
Forlag
Pearson Higher Education
ISBN 9781292020037
Antall sider 640 Dimensjoner 21,8cm x 27,5cm x 2,7cm
Vekt 1249 gram Leverandør Bertram Trading Ltd