Marketing Greatest Hits: Another Masterclass in Modern Marketing Ideas: Volume 2 (BOK)

Kevin Duncan

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Hard on the heels of the popular Marketing Greatest Hits comes volume II, a must-have compendium of everything you need to know from the best minds in modern marketing - abridged, condensed, and ready for immediate action. As well as saving hundreds of hours of reading time, the reader is able to grasp ideas with pithy accuracy, explain them authoritatively to colleagues and, crucially, avoid being hoodwinked by those who claim to understand a concept when in fact they have got the wrong end of the stick. 40 books - including Hot, Flat and Crowded and Emotionomics - are summarised in six short chapters, one-minute summaries, and one-sentence summaries to give an immediate feel for the subjects. All the wisdom forms an intriguing 40-point manifesto to inspire your approach. Praise for Marketing Greatest Hits Volume I: "Kevin Duncan has a winning way with words, making both volumes not only informative but highly entertaining. 9 out of 10." BA Business Life

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2012 Forfatter Kevin Duncan
Forlag
A & C Black
ISBN 9781408157213
Antall sider 208 Dimensjoner 12,9cm x 19,8cm x 1,5cm
Vekt 173 gram Leverandør Bertram Trading Ltd
Emner og form Sales & marketing

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