Marketing Made Simple (BOK)

Paul Reynolds, Geoff Lancaster

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Marketing Made Simple is an introductory text offering an overview of all basic marketing concepts and techniques. The book covers the latest developments in marketing thinking and practice, including hot topics such as Customer Relationship Management (CRM) and business-to-business marketing. Packed with examples and vignettes, it offers a clear-sighted starting point of value to students, practitioners and those wishing to gain a better insight into the subject of marketing.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2002 Forfatter Geoff Lancaster, Paul Reynolds
Forlag
ROUTLEDGE
ISBN 9780750647717
Antall sider 256 Dimensjoner 18,9cm x 24,6cm x 1,6cm
Vekt 526 gram Leverandør Bertram Trading Ltd
Emner og form Sales & marketing