Marketing Management and Communications in the Public Sector (BOK)

Martial Pasquier

599,00 59900
Sendes vanligvis innen 5-15 dager
The fields of marketing and communication have become increasingly important for modern public administrations in recent years but the focus on these subjects has been geared mainly towards the generation of outputs, leaving somewhat behind the analysis and deeper reflections on the impact they make and their limitations. This book provides a thorough overview of the major concepts in marketing and communication which is done by utilizing an exclusive and decisive public-sector approach, with an unambiguous international outlook. The possibilities and limits of the application of marketing and communication, from strategic aspects to the more concrete questions of instruments and implementation, are discussed and if the realities of the public sector are the key to any understanding of marketing and communication, the international scene is the only possible ground to do this in. Aided by a multitude of pedagogical features, Marketing Management and Communications in the Public Sector is a key read for all students, practitioners and scholars working or studying in this field.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2011 Forfatter Martial Pasquier
Forlag
Taylor & Francis
ISBN 9780415448987
Antall sider 272 Dimensjoner 15,7cm x 23,4cm x 1,5cm
Vekt 426 gram Leverandør Bertram Trading Ltd

Andre produkter med samme artist(er)/medvirkende