Marketing Management and Strategy (BOK)

Peter Doyle, Phil Stern

899,00 89900
Sendes vanligvis innen 7-15 dager
Marketing Management and Strategy is a concise and practical management guide to the latest ideas in advanced Marketing and Strategy. The authors show how to develop a marketing orientation in the organisation and how this impacts on the ultimate corporate goals of profit, growth and security. They then examine how marketing strategies are developed and implemented through effective product, pricing, distribution, communication and services. This is a core text for MBA Marketing Management course and for university short courses for executives. This will also be suitable for any undergraduates or postgraduates on marketing strategy courses.


Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2006 Forfatter Peter Doyle, Phil Stern
Pearson Financial Times
ISBN 9780273693987
Antall sider 464 Dimensjoner 19,9cm x 26,5cm x 1,8cm
Vekt 1012 gram Leverandør Bertram Trading Ltd
Emner og form Sales & marketing