Marketing Management (BOK)

Russell S. Winer, Ravi Dhar

1 119,00 1 11900
Sendes vanligvis innen 5-15 dager
For undergraduate and graduate Marketing Management courses. Go beyond the basic concepts with a strategic focus and integration of IT and global perspectives. Marketing Management reflects the dynamic environment inhabited by today's marketers, helping readers understand this increasingly global marketplace and the impact of technology on making strategic marketing decisions. Its modern, strategy-based approach covers critical, fundamental topics required for professional success. The fourth edition features Ravi Dahr of Yale University-one of the world's leading scholars in behavioral decision-making-as a new coauthor.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2013 Forfatter Ravi Dhar, Russell S. Winer
Forlag
Pearson Education Limited
ISBN 9781292023410
Antall sider 496 Dimensjoner 21,6cm x 27,5cm x 1,7cm
Vekt 1004 gram Leverandør Bertram Trading Ltd
Emner og form Sales & marketing management