Marketing Methods to Improve Company Strategy: Applied Tools and Frameworks to Improve a Company's C (BOK)

Marcos Fava Neves, Luciano Thome e Castro, Matheus Alberto Consoli

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The authors of this book present several central business methods throughout all chapters. Every method introduced in Marketing Methods to Improve Company Strategy has a strong market driven philosophy. These methods are intended to adjust the firm to consumer needs, considering the presence of competitors in their marketplace. In addition, the book wants to show how it may be used when working with marketing and sales management. Another important theme of this book is the idea that a firm is seen as a network. This network philosophy is an important theme throughout the book, and should open managers' eyes to potential joint marketing activities, as well as joint ventures, other types of contracts and partnerships in a world of firms' fuzzy boundaries.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2010 Forfatter Luciano Thome e Castro, Marcos Fava Neves, Matheus Alberto Consoli
Forlag
ROUTLEDGE
ISBN 9780415873772
Antall sider 136 Dimensjoner 15,2cm x 22,9cm x 1,5cm
Vekt 226 gram Leverandør Bertram Trading Ltd
Emner og form Sales & marketing, Business strategy

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