Marketing of High-technology Products and Innovations (BOK)
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For undergraduate and graduate courses on marketing high-tech products Provide your students with the vital information they need to successfully market high-tech products. Marketing of High-Technology Products and Innovations is the only text on the market that focuses on the unique marketing challenges that surround high-tech products and service. The third edition retains all the same concepts and materials of previous editions and includes comprehensive coverage of the latest academic research and leading-edge business practices.
|Utgitt||2013||Forfatter||Jakki Mohr, Sanjit Sengupta, Stanley Slater|
Pearson Higher Education
|Antall sider||560||Dimensjoner||21,5cm x 27,4cm x 1,8cm|
|Vekt||990 gram||Leverandør||Bertram Trading Ltd|
|Emner og form||Sales & marketing, Hi-tech manufacturing industries|