Marketing of High-technology Products and Innovations (BOK)

Jakki Mohr, Sanjit Sengupta, Stanley Slater

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For undergraduate and graduate courses on marketing high-tech products Provide your students with the vital information they need to successfully market high-tech products. Marketing of High-Technology Products and Innovations is the only text on the market that focuses on the unique marketing challenges that surround high-tech products and service. The third edition retains all the same concepts and materials of previous editions and includes comprehensive coverage of the latest academic research and leading-edge business practices.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2013 Forfatter Jakki Mohr, Sanjit Sengupta, Stanley Slater
Forlag
Pearson Higher Education
ISBN 9781292040332
Antall sider 560 Dimensjoner 21,5cm x 27,4cm x 1,8cm
Vekt 990 gram Leverandør Bertram Trading Ltd
Emner og form Sales & marketing, Hi-tech manufacturing industries