Marketing Planning: Strategy, Environment and Context (BOK)

Jim Blythe, Phil Megicks

729,00 72900
Sendes vanligvis innen 7-15 dager
Marketing Planning provides an overview of the essential elements of marketing planning with a particular emphasis on the components of the marketing planning process, whilst highlighting the three core themes of environment, strategy and context. The book features an innovative running case study which follows a company through the entire process of marketing planning, stage by stage and chapter by chapter, finishing with a completed marketing plan.


Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2010 Forfatter Jim Blythe, Phil Megicks
Pearson FT Prentice Hall Highe
ISBN 9780273724711
Antall sider 288 Dimensjoner 19,6cm x 26,4cm x 1,3cm
Vekt 700 gram Leverandør Bertram Trading Ltd
Emner og form Sales & marketing